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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q258-Q263):

NEW QUESTION # 258
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
B. Creating an automation rule to register prospects based on the form submission.
C. Adding a completion action to register prospects on the form.
D. Creating a segmentation rule to register prospects based on the form submission.

Answer: B

Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.

NEW QUESTION # 259
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
B. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
C. Use a completion action on the form to automatically add anyone who completes it to the list.
D. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Answer: D

Explanation:
The best way to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out, is to use a dynamic list. A dynamic list is a list that automatically adds or removes prospects based on criteria that you define. In this case, the criteria would be based on the form completion and the opt out status of the prospect. A dynamic list would also add prospects back to the list if they opt back in. The other options are not as efficient or effective as a dynamic list, as they would require manual intervention or additional automation steps

NEW QUESTION # 260
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

A. Use a completion action to add prospects to a list
B. Use a segmentation rule to add prospects to a list
C. Use an automation rule to add prospects to a list
D. Use a dynamic list to add prospects to a list

Answer: A

Explanation:
The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. Reference Completion Actions Overview

NEW QUESTION # 261
How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use a segmentation rule to create a frequency suppression list.
B. Use a dynamic list to create a frequency suppression list.
C. Use the global account setting to suppress frequently emailed prospects.
D. Use an automation rule to create a frequency suppression list.

Answer: B

Explanation:
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently. Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2. Reference: 2: Dynamic Lists

NEW QUESTION # 262
What are the key technical items required to set up during implementation?

A. Tracking Code
B. IP Whitelisting
C. CNAME
D. Using Custom Fonts
E. Email Authentication

Answer: A,B,C,E

Explanation:
The key technical items required to set up during implementation are tracking code, email authentication, CNAME and IP whitelisting. Tracking code enables Marketing Cloud Account Engagement to track visitor and prospect activity on your website. Email authentication improves the deliverability and reputation of your emails. CNAME or vanity alias provides a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements. IP whitelisting allows you to restrict access to Marketing Cloud Account Engagement based on IP addresses.

NEW QUESTION # 263
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Testing Salesforce MC-201 Center, MC-201 Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Specialist Test Questions and Answers are Easy to Understand - TestPassed

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q258-Q263):

High-quality Testing MC-201 Center Help You Pass Success Your MC-201: Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Efficiently

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